Privacy Policy
Last updated: June 2025 · Arelic Homes Private Limited
Introduction
Arelic Homes Private Limited ("Arelic," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you interact with our website, services, and digital platforms including StoneFlow, StoneLedger 360, AI Visualizer, and other Arelic products.
By using our services, you consent to the collection and use of information in accordance with this policy. This policy complies with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (DPDPA) of India.
Information We Collect
Personal Information
- •Full name and contact details (email, phone number)
- •Postal address and project site location
- •Company/organization name (for B2B clients)
- •Project requirements and service preferences
- •Payment and billing information
- •Communication records (calls, emails, WhatsApp messages)
Technical Information
- •IP address and browser type
- •Device information and operating system
- •Pages visited, time spent, and navigation patterns
- •Cookies and similar tracking technologies
- •Referral source and search terms
Platform-Specific Data
- •StoneFlow: Stone preferences, order history, dealer interactions
- •StoneLedger 360: Showroom inventory data, CRM records, business analytics
- •AI Visualizer: Uploaded room images, stone selection preferences
- •Project Cost Estimator: Area dimensions, material preferences, budget estimates
How We Use Your Information
Service Delivery
To provide, maintain, and improve our marble engineering services and fulfill your project requirements.
Communication
To respond to inquiries, send project updates, deliver quotes, and provide customer support.
Personalization
To customize your experience, recommend suitable stones, and provide relevant cost estimates.
Business Operations
To process payments, manage orders, coordinate with partner dealers, and maintain records.
Analytics & Improvement
To analyze usage patterns, improve our website and services, and develop new features.
Legal Compliance
To comply with applicable laws, regulations, and legal processes as required by Indian law.
Data Sharing & Third Parties
We do not sell your personal information. We may share your data in the following limited circumstances:
- →Partner Dealers: When you place a StoneFlow order, relevant details are shared with the fulfilling dealer to process your order.
- →CRAFTNET Applicators: Project details may be shared with certified applicators in our network for execution purposes.
- →Service Providers: We use trusted third-party services for payment processing, email delivery, analytics, and cloud hosting.
- →Legal Requirements: We may disclose information when required by law, court order, or government regulation.
Data Security
We implement industry-standard security measures to protect your personal information:
Your Rights
Under the DPDPA 2023 and applicable regulations, you have the following rights:
Right to Access
Request a copy of the personal data we hold about you.
Right to Correction
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data, subject to legal retention requirements.
Right to Withdraw Consent
Withdraw consent for data processing at any time.
Right to Grievance Redressal
File a complaint with our Data Protection Officer or the Data Protection Board of India.
Right to Nominate
Nominate an individual to exercise your data rights in case of incapacity or death.
Cookies & Tracking
We use cookies and similar technologies to enhance your browsing experience. These include:
- •Essential cookies: Required for basic site functionality and security.
- •Analytics cookies: Help us understand how visitors interact with our website (Google Analytics).
- •Preference cookies: Remember your settings and preferences for a better experience.
- •Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
Contact Our Data Protection Officer
For any privacy-related concerns, data access requests, or to exercise your rights under DPDPA 2023, please contact us.